Information delivery films always face an uphill battle, to be engaging, dynamic and exciting, whilst retaining all of the necessary detail to fulfil their core purpose; that’s why when New Voice Media wanted to explain how their sales platform integrated with Salesforce, they called Rudolf & Ragnar. The directors, who specialise in warm-hearted storytelling and delivering information with a knowing wink, have a wealth of case study experience and a plethora of inventive ideas to keep things interesting. In this particular case, this involved shooting on green screen and having the main character interact with the elements they were explaining in increasingly innovative ways…