Eve Join the Sleep Rich

Client: Eve Sleep
Agency:
M&C Saatchi Accelerator
Director:
Nick Collett

Further demonstrating his ability to direct comedy across any sector, Nick turns his eye to the mattress world in this sharp, original, and funny creation for eve, which not only smartly and satirically skewers boxing character stereotypes but brings a fresh approach to an often predictable product area.

Creating memorable characters is a staple of Nick’s work, and it’s certainly on display in full force here; the eclectic cast are each given their moment to shine, but a hand with a life of its own is the true breakout star. Accompanied by an incredible track from LEIKELI74, the work further cements Nick’s ability to deliver high-end comedic commercial work with a unique flavour.

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