EDF Generation Electric

Client: EDF Energy
M&C Saatchi Accelerator  
Jonathan Harris

Partnering with M&C Saatchi Accelerator, SALT.TV and director Jonathan Harris return with this upbeat, environmentally focused ad for one of the UK’s largest producers of low carbon electricity; EDF Energy. The ad pushes the ‘green agenda,’ focusing consumer awareness on the transformative power of electric vehicles, with the positive and exciting launch of Generation Electric.

We love the fast-paced shapes, sounds and visuals the ad provides, to take all of us (and our pets), on a fast, effective and powerful journey to a place that is green, precious, and which needs protecting. The contemporary ad made its debut during the Britain’s Got Talent final on ITV on Sunday 2 June, reaching an incredible 8 million viewers!

 Related Work 

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