Bobby Moore Fund | Join Team Believe



Following on from last year’s work with Alan Ford, David Seaman, Omid Djalili & Duncan Bannatyne, SALT.TV have once again teamed up with PSONA and The Bobby Moore Fund to help support Football Shirt Friday.


Aiming to raise awareness and funds for Cancer Research UK in their fight against bowel cancer, which led to England World Cup winning captain Bobby Moore’s death on 24 February 1993, this film features famous names including Ray Winstone, Moore’s fellow World Cup winner Sir Geoff Hurst, and footballers Robbie Savage and Andy Carroll, reciting the ‘I believe’ mantra that has become the focus of the campaign this year. Inspirational & moving in its simplicity, it is a powerful rallying cry to ‘Join Team Believe’ and help beat bowel cancer this Football Shirt Friday.