Asics | Glideride

Client:

Asics

Agency:

Edelman

Director:

Rudolf & Ragnar

Marrying the whimsical and lighthearted nature of Rudolf and Ragnar with the scientific and technical branding of Asics, this launch film for Asics’s new Glideride trainer challenged conventional sports advertising by asking a very simple question: How much energy can you save with a different model?

This docu-style film puts a fun spin on Asics usual style of advertising by illustrating through the use of a curated rocking chair, rather than data, the power of the curve and the energy-saving technology of Asics new Glideride trainer. Crafting authentic performances from their cast and generating a fun atmosphere Rudolf & Ragnar deliver a tongue in cheek, creative piece of content that not only delivers on branding but brings a smile to your face.