Title

Benetton | Valentine’s Day

director

Serena Corvaglia

Channeling her passion for cinema to achieve Benetton’s desire to express the concept of love, Serena has crafted a heartfelt homage to the famous rose petal scene in American Beauty. Not only does the piece evoke a romantic dream-like quality through its slow motion and red rose styling, but since most of the couples are real, it captures a truly genuine feeling of love.