Title

Benetton | Live in Colours Winter 01

Client

BENETTON

director

Serena Corvaglia

Working with creatives at Fabrica, Benetton’s International Centre of Arts and Creativity, Serena crafted this visually stunning campaign to help Benetton break with the past of their brand and launch something new. Set to a pumping electro beat, with flashes of coloured style, the ripped paper effect showcases the creativity of the new collection literally bursting through.