Title

Co-op Travel Insurance | The Co-op Way

Client

CO-OP TRAVEL INSURANCE

director

Rudolf & Ragnar

Following their previous award-winning collaboration with Co-op on their Funeralcare product, Rudolf & Ragnar return to the brand in this fun, light-hearted little film for travel insurance. They showcase how Co-op have revolutionised the travel insurance market by paying up front for customer expenses incurred on their trip, specifically medical. Through a very smart simple concept, they work with award-winning TV presenter Ben Fogle to surprise unsuspecting travellers at Manchester airport; brightening their day by paying for regular goods and services, which act as a metaphor for certain insured travel costs that the customer would usually have to pay for up front before claiming back. A genuine pleasure, this film can’t help but give you a positive boost!