Fujitsu | Digital Transformation

Client:

FUJITSU

Agency:

GYRO

Director:

Pedro Suarez

With his naturalistic style, talent for coaxing out genuine performances from cast, and polished high-end aesthetic, Pedro Suarez was a perfect fit for Fujitsu’s succinct visual metaphor promoting their Digital Transformation Centres and the work they do. Bringing to the fore his ability to capture authentic human behaviour in real-world environments, whilst retaining a premium look & feel, Pedro worked closely with the agency to develop the right visual narrative for explaining the role of the centres in helping businesses solve their problems. He was instrumental in developing the world of the centre and stringing together a selection of imagery and character interaction into a cohesive, and when necessary powerful narrative, which due to some great music can’t help but take you on a pulse-heightening journey.