Title

HEAD | Monster

Client

HEAD

director

Paul Dixon

A brooding online advert for HEAD’s new throwback ‘Monster’ skis, this is an alternative, almost surrealist take on the standard skiing piece, which incorporates a multitude of skills and techniques to achieve its unique look. Mixing live action and CG, and utilising a 3D body scan, an indoor ski travellator and 18 boxes of fake snow, Paul has created a striking graphical film set to a pulsating track; a piece of work worthy of the ‘Monster’ name.