HEAD | Andy Murray




Paul Dixon

Timing on this shoot with Andy Murray was very tight due to his unbelievable schedule, so Paul and his team had to think creatively, leading to this unique TVC launching HEAD’s new radical tennis racquet. With Andy book-ending the ad, Paul instead takes us on a quick dramatic journey of power and focus with striking graphics, which mirror the colours of the racquet itself. It’s short, sharp and edgy, and keeps the focus squarely on the product; no mean feat in sports advertising where the brand can often get lost amidst the athletes.