Title

KFC | Dark Burger

Client

KFC

director

John Bentham

In this new appetising little spot for KFC in Eastern Europe, John Bentham channels his food styling experience to great effect in order to showcase the brand’s new ‘Dark Burger’. Playing with shot speed, and utilising a mix of close-ups, sharp cuts and a fun soundtrack, John makes the ingredients the star; showing strikingly, concisely and mouth-wateringly how this new offering comes together.