Vivienne Westwood | London Fashion Week
When an iconic brand like Vivienne Westwood asks you to deliver a backstage fashion film, you’d better hope that you can come up with something original; lucky for James, it’s something he specialises in. Rather than shoot a standard BTS, he took a more elegant and modern approach with long ethereal dreamy gliding shots taking you backstage and the camera finding the action. The aim was to shoot as wide as possible, the camera always moving, constantly getting you closer to the models, the glamour and of course the outfits. Add into that a few bits of visual trickery and a dynamic soundtrack, and you’ve got yourself one stylish film.