Title

Cheerios | Cheering

Client

CHEERIOS

director

Catfish Collective

Catfish Collective created this film to celebrate Cheerios becoming free from artificial colours and flavours. Taking over three months to create, it follows a troupe of cheerleaders showing off their new tricks to a stadium of gleeful supporters. To make this happen, Catfish Collective crafted a huge stadium from wood and paper, as well as tiny accessories for each Cheerio in the crowd. And they hand-cut the real living grass on the pitch. That’s dedication that is.