Title

Toyota | The Boxer

Client

Toyota

director

Andreas Grassl

 

Follow a day in the life of a young male professional as he tackles sport and business in this exhilarating European TVC for Toyota Camry. Aimed at positioning the model as a more affordable alternative to Audi and BMW for the ‘on the rise’ man, the film creates a competitive narrative set against a motivating and thumping soundtrack. Using all of his expertise, Andreas Grassl turned a three day shoot on-location in Dubai into a collection of stunning aerial photography, brilliant match-framing and incredibly versatile camerawork, which results in a masterclass of technical filmmaking.