Renault | KADJAR

Client:

RENAULT

Director:

Andreas Grassl

Virtual or Human? Andreas Grassl introduces us to Liv, the car world’s first virtual ambassador, as a progressive face for the Renault KADJAR.
In this worldwide TVC, he successfully takes on the challenge of blurring the lines between a virtual and physical world. Alongside fast-paced, futuristic music, Grassl uses big landscapes, panoramic car shots and cinematic CGI to guide us energetically through the compelling transition from ‘Escape to Real’.