Title

Mercedes-Benz | Changes

Client

MERCEDES-BENZ

director

Andreas Grassl

Taking us on a seamless journey through ultra-modern night-time Shanghai, Andreas Grassl has crafted a fast-moving sophisticated introduction to the new Mercedes people-carrier, the V-Class. Spending 4 nights blocking out streets, upmarket living areas, a huge business complex lit with heavy lighting equipment and one of the main bridges in Shanghai, Andreas places the model alongside other bastions of luxury modern technology, thereby showcasing both the comfort and innovation on show in the car. Not only that, but he also built an entire replica street in the studio. It all proved worth it, with a film that is visually stunning and a powerful re-positioning for Mercedes’ family vehicle.