Lukoil | Predator




Andreas Grassl

Transporting us to the plains of Africa, Andreas Grassl creates a visceral metaphorical experience focusing around a pack of hungry BMWs hunting their prey; Lukoil’s Ekto Plus. Shot on location in the Savannah, the piece was intricately mapped out beforehand, with Andreas using stop-frame animation of model cars to showcase all intended car and camera movements. Using the animalistic growling of the BMW engines to striking effect, the film truly showcases the power and energy at the heart of this fuel in an innovative visual way.