Title

BMW | It!

Client

BMW

director

Andreas Grassl

Using black & white photography and an electronic soundtrack, Andreas Grassl frames a battle of the sexes as a futuristic noir, in this moody yet fun piece to promote the BMW M135i. Shot on location in a shipping yard in Munich over only two nights, the production utilised each and every crane in the environment to create this cinematic game of tag. Pitching the cars to a young urban audience, the film is action packed, gradually building energy and quickening heart rates to showcase the exhilarating joy at the heart of the BMW experience.